Email should bring in around 25% of your revenue. At most stores your size, it's closer to 10%. I write, build and send the emails that close that gap.
Product launchBack in stockWeekly campaignProduct launchBack in stockWeekly campaignProduct launchBack in stockWeekly campaign
Emails that sell the product, not the discount.
A small list gets tired of 20% off fast. I write about what the product does, so more sales come at full price. One such email sold $6,282 of cat bowls.
Results. Bigger brands than yours. The same work.
I learned this on larger accounts. The flows and campaigns below are the same ones I build for stores doing $40–100k a month.
Flows that bring in $117,000+ a month. That's 22% of Wonderskin's revenue.
Wonderskin · DTC beauty
One campaign sold $6,282 of cat bowls. Only Black Friday did better.
AmazinglyCat · Cat toys
Emails that converted at 4.07%, 2.46× V-Shred's average.
V-Shred · Supplements
What clients say. Clear plan. Fast work. Excellent communication.
“Augustinas is a great guy and it was an absolute pleasure to work with him. He made it all very easy!”
I plan, write, design, build and send. You approve each email before it goes out.
Flows built and kept up to date: welcome, abandoned cart and checkout, browse abandonment, post-purchase, winback
Campaigns planned a month ahead and sent on a regular schedule
Signup forms that grow your list
List cleaning, so you only send to people who still open
Deliverability monitored: open rates, bounces and spam complaints, with a fix when emails start landing in spam
A short monthly report: what email earned, what I changed, what's next
After that: month to month, two weeks' notice, and you keep everything I build
SMS is available as an add-on once your email is set up and working.
You'll work with Augustinas. Copywriter and front-end engineer.
I write the emails and I build them. That's the whole team.
I've written and built email for brands like V-Shred, Wonderskin and Dan Lok. I've also worked inside email agencies, where a strategist, a writer, a designer and a developer pass the same email down a line. Email Operator is the version without the line.
What share of your sales comes from email? Find out for free.
Send me your store. I'll tell you your number, what's missing and what I'd fix first.
If you're on Shopify and doing roughly $40–100k a month, yes. Agency retainers start around $3,000 a month; this is built for stores where that fee doesn't add up. Below $40k a monthly service usually can't pay for itself, and I'll tell you if so. Above $100k, get in touch anyway.
What is the free email check?
Set the sliders below and send the form. I ask for read-only Klaviyo access, or screenshots if you'd rather. You get a short written review of where you are and what I'd fix first. No call, and it's yours to keep.
Where does 25% come from? Is it realistic for me?
It's a benchmark, not a promise. Shopify stores with the main flows running and campaigns going out regularly tend to get 25–35% of revenue from email. Smaller lists start lower and take time to get there. The free check tells you where you are now and what's realistic for your store.
What does it cost?
A fixed monthly fee, agreed in writing before we start. It depends on what's missing and how many campaigns you need, so I quote after the email check. If I don't think email can earn back the fee at your size, I'll say so instead of quoting.
How much of my time does it take?
About an hour at the start, to give me access and tell me about your products and customers. After that, a few minutes a week to approve emails before they go out.
Who will I work with?
Me, Augustinas. I plan the emails, write them, design and build them, and set them up in Klaviyo. There's no account manager and nothing is outsourced.
Is there a contract?
No. It's month to month with two weeks' notice. Everything I build stays in your Klaviyo account and it's yours.
Will the emails sound like my brand?
They should sound like you on a good day. Before I write anything I read your site, your reviews and the emails you've already sent. You approve every email before it goes out.
Can't I just write the emails with AI?
For a first draft, yes. But writing is the smaller part. Someone still has to decide who gets which email and when, build it so it looks right on a phone, keep the list clean, and notice when emails start going to spam.
My emails are going to spam. Can you fix that?
Usually, yes. I find out why, clean the list, and rebuild your sender reputation step by step. It takes a few weeks, not a day, and I keep watching it afterwards so it doesn't slip back.
How soon will I see a difference?
Flows first: welcome, abandoned cart, post-purchase. They start earning as soon as they're live, usually within a few weeks. Campaigns build on that month by month. I'll tell you what to expect for your store after the check. I won't promise a number.
Find out how much more email could be making you.
Move the sliders to your numbers. Not sure of one? Leave it on "Don't know" and send it anyway.
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